Sooner or later, it seems, cancer has an impact on us all. According to the World Health Organization, Cancer is one of the leading causes of death worldwide. Every family has a story of at least a loved one whose life has been changed forever by cancer, changing our lives and shifting our perceptions of longevity as well.
That’s why World Cancer Day, on February 4, is an important day to raise awareness about cancer prevention, detection, and treatment. Started by the Union for International Cancer Control (UICC) in 2008, World Cancer Day activities seek to significantly reduce illness and death caused by cancer.
The observance of World Cancer Day is centered around reducing the global impact that cancer has and in providing support for cancer patients and survivors through catalyzing personal, collective and government action. World Cancer Day also targets misinformation and stigma about cancer.
- One-Third of the Most Common Cancers Can Be Prevented — There is a lot that can be done at an individual, community and policy level with the right strategies for cancer prevention. Taking the time to understand what you, your family and community can do to make a difference can have a huge impact on just one person.
- Cancer Does Have Warning Signs — For many cancers, there are warning signs and symptoms and the benefits of early detection are indisputable. As busy as you may be, taking time to get that check-up and speak with your doctor can help create awareness and peace of mind
- Talking About Cancer Can Actually Help Everyone Heal — While cancer can be a difficult topic to address, particularly in some cultures and settings, dealing with the disease openly can improve outcomes at an individual, community and policy level. Knowing where to go for help and being part of a larger support network can help everyone feel part of the solution.
The Union for International Cancer Control (UICC) was established in 1993. Based in Geneva, it is a membership-based society working towards the eradication of cancer around the world and advancing medical research.
Under its direction, the first International Cancer Day was celebrated in Geneva, Switzerland in the same year. Several well-known organizations, cancer societies, and treatment centers also supported this initiative.
World Cancer Day was made official at the first World Summit Against Cancer in 2000. The event took place in Paris and was attended by members of cancer organizations and prominent government leaders from around the world. A document titled the Charter of Paris Against Cancer featuring 10 articles was signed, outlining a global commitment to improving the facilitation and quality of life of cancer patients.
Advancement and increased investment in researching, preventing, and treating cancer was also highlighted. Article X of this charter officially declared World Cancer Day to be observed on February 4.
Cancer has numerous types, so there are various colors and symbols used to mark a specific type of cancer and promote the fight against it. For example, the orange ribbon is for creating awareness of cancer in children, while the pink ribbon is globally associated with breast cancer awareness. As a symbol of hope for patients and survivors, the daffodil flower is used by the American Cancer Society for a future where this life-threatening disease no longer exists.
On this day, hundreds of events and fundraisers take place around the world each year, to bring individuals, communities, and organizations together in hospitals, schools, businesses, markets, community halls, parks, etc. to campaign and deliver the powerful reminder that those hit by cancer are not alone, and we all share a responsibility in reducing the global impact of this disease.
World Cancer Day theme: I Am and I Will
This World Cancer Day, we recognize that our commitment to act will lead to powerful progress in reducing the global impact of cancer. So, this 4 February whoever you are, your actions – big and small – will make lasting, positive change. We need your commitment to create a cancer-free world.
Since its inception, World Cancer Day has been observed keeping in mind certain themes that would guide the agenda of the celebrations and campaigns.
In 2019, the theme ‘I Am and I Will’ was introduced and was to be carried on till 2021. This multi-year campaign has been focused on the community as a whole and the actions that each individual can take towards reducing the global impact of cancer.
According to the World Cancer Day website, the primary goal is to focus on positive actions in order to reach the ‘target of reducing the number of premature deaths from cancer and noncommunicable diseases by 1/3 by 2030’.
A 3-year campaign for impact
World Cancer Day is a campaign built to resonate, inspire change and mobilize action long after the day has passed.
A multi-year campaign offers a chance to create long-lasting impact by increasing public-facing exposure and engagement, more opportunities to build global awareness and impact-driven action.
2021: Together, all our actions matter
2021 – the ultimate year of the ‘I Am and I Will’ campaign – shows us that our actions have an impact on everyone around us, within our neighborhoods, communities and cities. And that more than ever, our actions are also being felt across borders and oceans.
This year is a reminder of the enduring power of cooperation and collective action. When we choose to come together, we can achieve what we all wish for: a healthier, brighter world without cancer. Together, all of our actions matter.
- Get personal — Create your own custom social media post with your own personal message of the commitment and share it with the world.
- Spread the word — Write an op-ed, blog story, record a video message, feature World Cancer Day on your website, an article in your newsletter, or reach out to a local journalist.
- Join the action —Show your support by showing up. Find an event near you on the Map of Activities, sign up to attend, participate or volunteer.
- Create an event — Inspire others by hosting your own World Cancer Day event. From flash mobs, free screenings, record breaking attempts, conferences, fundraisers to fun runs, add it to the news and social media to spotlight the awesome work that you are planning.
- Advocate for action — Write to your political parties asking them to show their commitment, raise public awareness and take action this World Cancer Day.
- Who should get involved — Whoever you are – a cancer survivor, co-worker, a carer, a friend, a leader, healthcare worker, teacher or student – you have the power to take action for a cancer free world.
This World Cancer Day, who are you and what will you do?
Scott Rivers is the Managing Director of Cerca Talent+, a talent agency for the Oncology, Genetics and Life Science Industries. Scott’s recruiting experience extends into the areas of Diagnostics, Equipment and Device, Genomics and BioInformatics. His team manages recruitment for businesses focused on these areas in all roles.
As a leader who has worked at every level of commercial, medical sales and global marketing, Scott is an intense professional who partners with organizations to fine tune talent branding. If you are a leader looking to expand your team with professionals who are focused on delivering work in which they take pride, and you can be proud of, every day, then Scott would be privileged to help you in the process. Having been a professional in the fields where you focus, Scott knows the ins and outs of the companies, the business and the customers you are working to come alongside.
Cerca Talent+ is a full-service Executive Search Firm with a strategic focus in the areas of Clinical Diagnostics, Molecular Diagnostics and Oncology, Genomic and Genetic Medicine. Our clients choose Cerca because of our deep understanding of the industries we serve. They continue to work with us based on our extensive market knowledge, vast connections and quality of results.
We Provide Top Talent to create Peak Performance. That’s a good match for any company. Partner with the group that can talk shop and gain rapport with the pros who will lead your business into the future. Email Scott Rivers today at firstname.lastname@example.org, or call direct at 201-594-2101, and we will begin the process of finding you Top Talent guaranteed to help you set records.