Why Training is Essential to Your Talent Brand and Your Future

Why Training is Essential to Your Talent Brand and Your Future

Yesterday was Aviation Day, and that reminded us of the thoughts of an aviator friend and perspectives from our recent podcast with David Rutherford of Team Froglogic on the critical importance of training to your team’s success. What follows are a few of the essentials you must consider when hiring, based on training, and when preparing your team to do the jobs they are called to at your company.

Down to the Basics

The first few weeks of flight school are actually not flying at all. That initial phase is ground school. It involves heavy classroom instruction in aerodynamics and jet propulsion combined with intense physical training and medical evals — swimming in flight gear, beach running and knee-destroying obstacle courses, brain-bouncing boxing and self-defense and motion and altitude sickness desensitizing. It culminates in a survival weekend. Every day, there is a test. Ground school weeds out 33% of those who start. They want your DOR!

Your Phase I training within your company should be, in many ways, similar. No matter the number of years worth of experience a new hire has, they should still spend time in the classroom getting to know the products, processes and procedures of your team in an immersive way. While you do not want their DOR, you do want their devotion to learning and improving.

Crawl, Walk, Run, Fly

Before your first flight, you learn every nut and bolt on the bird and every statistic and performance characteristic of each system. In fact, FAM01 (familiarization flight one) is not a flight at all. It is grueling walk through of the aircraft covering all you learned with an instructor who is evaluating your knowledge of the systems. 

They want to make sure you know the machine before you get to truly put your hands on it. They want to know because that instructor, your FAM instructor, is with you for the next 11 flights. They will be putting their life in your hands.

FAM02 is simply taxiing the thing around and talking on the radios. It isn’t easy. It’s like learning to walk. In fact, all of the training is built on a “crawl, walk run, fly” philosophy. All great training is.

You take off on FAM03. Actually, you as the student don’t take off….that’s the most difficult part of flying. That and landing (and later, instrument flight). The instructor handles both those phases of flight until FAM06, but on day one of week two in Primary, you are responsible for all phases of flying! And on FAM13, the middle of the third week, you solo!

Every day is a test. Each day, your systems knowledge, your knowledge of the intricacies of air operations and your skill in handling the bird and simulated emergencies is evaluated. When you pass, you move to the next flight. If not, you get an “unsatisfactory”, or a “down”, and you’re out….

Be In….

Our military trains much harder than they fight. So do all true professionals. The quarterback that throws the winning, perfectly finessed, over the shoulder, corner of the end zone pass to the receiver who makes the mind boggling, ESPN Top 10, single handed toe-draggin’ catch….as the seconds tick down to zero, didn’t just come up with that in that moment. They were not just “flying by the seat of their pants”. They had perfected that very scenario by practicing it thousands of times.

Serena doesn’t practice a thousand baseline lob shots each week because she loves them or because they win games. She and Simona Halep, Federer, Nadal, Murray and Svitolina practice them because they know, when performed perfectly, the next shot they get to take is usually going to be a winner.

Jordan didn’t practice 1,000’s of free throws every week because he believed a free throw was going to win a game. It’s the half court buzzer beaters we celebrate. He did it because His Airness didn’t make his high school squad of 15 when he was 15; and he knew, if he and his teammates were really good at free throws, consistently, that combined with the rest of their play would ensure they won championships.

We have to be great at the basics, and that includes the basics of training and knowing our products and/or platform. We have to strive for perfection in the classroom so that we can achieve excellence in the field. We have to know the systems in our proverbial aircraft so well that we can truly fly, and do so without even having to think too hard about it. We need to try a 1,000 free throws and back line shots on whatever solution it is we are providing the market.

And, who wants to be just OK at it? 

Think about the OK series of AT&T commercials. Do you want an elevator that works just OK? A skydiving instructor you are strapped to who is just OK at the landing? A man who is about to ink-up your forearm that boasts he is “one of the tattoo” artists in town, assuring you this first tattoo you’ve been contemplating for years is going to be just OK, “amigo!”?

It is often proclaimed by those we know who served in the military that they lost more people to training than in actual combat. While this is certainly sad if it is true, what that also means is those who actually make it to theatre are ready, and that our armed forces are able to compete with confidence, clarity, comfort and commitment. It is why the US Armed Forces are among the most elite. They prepare to win.

Be Fearless • Be Selfless

Each military branch has had many slogans, both for recruiting and for focus. Some of the best are the Army’s slogan: “Be all That You can Be”; the Airforce’s, “AIM High”; the Navy’s, “Accelerate Your Life”; the SEAL’s “Be Someone Special”; and the Marine’s, “Sempre Fidelis”, typically shorten to Sempre FI and meaning always faithful….always loyal.

All of these things point to training. Training well, training often, internalizing that training, then applying it for greatest effect. Train fast, train hard, train often.

David Rutherford, former SEAL and now Owner and Creator of Froglogic Concepts, notes that you “are either trained or you are untrained. There is no in between. The greater amount of training you’ve had, the greater your skill sets. Period.”

He goes on in our most recent podcast to discuss how SEAL training takes people to failure, and how companies need to make room for failure from which everyone can learn. This should be done in a safe and testable environment where people can expose their limits and expand them. People willing to take on this kind of training will thrive in our current economies, for sure. 

He emphasizes the purpose of training in this manner is not to necessarily perfect the student or the team, but to train out mistakes, to improve incrementally and to prove to yourself and others you can learn and routinely display resilience. “We don’t train until we get it right. We train until we don’t get it wrong,” David concludes.

Sure, in the life sciences, diagnostic, genomic, genetic and biotech companies whom we serve or where you work, when we are out evangelizing about our products and services, our life is not in our hands (well, maybe COVID makes us think a little differently), but someone else’s may very well be. Someone’s mother, sister, brother, daughter, son, grandbaby is depending on the absolute best solution the world has to offer and what your company provides.

Should they get just OK?

Today, commit even deeper to your training. Be all you can be. Accelerate Your Life and the performance of your team. Aim high, and be Always Faithful to the process and the team, so that you truly can…

Be Fearless • Be Awesome • Be Accountable

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Scott Rivers is the Managing Director of Cerca Talent+, a talent agency for the Diagnostic and Life Science Industries. Scott’s recruiting experience extends into the areas of Diagnostics, Life Sciences, Oncology and Genetics. His team manages recruitment for all levels within the commercial area of these businesses.

As a leader who has worked at all levels of commercial, medical sales and global marketing, Scott is an intense professional who works with organizations to fine tune talent branding. If you are a leader looking to expand your team with professionals who are focused on delivering work in which they take pride, and you can be proud of, every day, then Scott would be privileged to help you in the process. Having been a professional in the fields where you focus, Scott knows the ins and outs of the companies, the business and the customers you are working to come alongside.

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Cerca Talent+ is a full-service Executive Search Firm with a strategic focus in the areas of Clinical Diagnostics, Molecular Diagnostics and Oncology, Genomic and Genetic Medicine. Our clients choose Cerca because of our deep understanding of the industries we serve. They continue to work with us based on our extensive market knowledge, vast connections and quality of results.

We Provide Top Talent to create Peak Performance. That’s a good match for any company. Partner with the group that can talk shop and gain rapport with the pros who will lead your business into the future. Email Scott Rivers today at srivers@cercatalent.com, or call direct at 201-594-2101, and we will begin the process of finding you Top Gun Talent guaranteed to help you set records.

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Published by

Scott Rivers

Helping clients acquire top talent for peak performance in the fields of Oncology, Genetics, Diagnostics and Life SciencesPublished • 2m53 articles

All professionals train harder than they actually compete.

The quarterback that throws the winning, perfectly finessed, over the shoulder, corner of the end zone pass to the receiver who makes the mind boggling, ESPN Top 10, single handed toe-draggin’ catch….as the seconds tick down to zero, didn’t just come up with that in that moment. They were not just “flying by the seat of their pants”. They had perfected that very scenario by practicing it thousands of times.

We have to be great at the basics, including the basics of training and knowing our products and/or platforms. We have to strive for perfection in the classroom so that we can achieve excellence in the field. We have to know the systems in our proverbial aircraft so well that we can truly fly, and do so without even having to think too hard about it. We need to try a 1,000 free throws and back line shots.

And, who wants to be just OK?

Think about the OK series of AT&T commercials. Do you want an elevator that works just OK? A skydiving instructor you are strapped to who is just OK at the landing? A man who is about to ink-up your forearm that boasts he is “one of the tattoo” artists in town, assuring you this first tattoo you’ve been contemplating for years is going to be just OK, “amigo!”?

Scott Rivers

Scott Rivers

Helping clients acquire top talent for peak performance in the fields of Oncology, Genetics, Diagnostics and Life Sciences

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