Video is the Key to More Sales

Video is the Key to More Sales

Considering current market conditions brought by COVID-19, it is time to throw out the old school ways of working. Our guest on this podcast, Todd Hartley, will deliver to you tangible, actionable ideas about how to think, market, sell, hire and thrive during these times, and he will introduce innovative tools to you and share new, compelling ideas about how to meaningfully shorten sales cycles and be the marketing guru you are meant to be.

In this third installation of our podcast series (watch on YouTube now), you will enjoy the insights of a digital wizard and dynamic speaker who has proven himself able to see around the corners to the future of effective commercialization. Todd is the go-to advisor for celebrities, world leaders and enterprise businesses that need to develop sales ready leads and acquire new customers in an attention economy.

While leading digital marketing campaigns for a few of the largest nationally syndicated talk shows, Todd saw something revolutionary was about to happen online; he recognized video vastly outperformed all other forms of web-based media. Embracing that power early on, Todd has spent the last decade mastering video marketing.

Today, Todd focuses on staying years ahead of his industry. To share what he’s learned (and learning) along the way, Todd hosts Video Marketing Mastery, a weekly podcast that is dedicated to helping businesses find success with video. A leader in internet marketing, he also speaks at marketing and technology conferences on topics such as: Where Google is Going & How To Position Your Business To Profit, How to Leverage Video to Amplify Business Goals, and How To Speed Up Sales Results.

Our discussion will help you optimize the sales and marketing performance of your team by:

  • Sharpening the sword, learning every day (4:53)
  • Using Rock Star Rules to ensure you are Hyper Relevant (6:52)
  • Upping their game to ensure the selection bias is in their favor (9:40)
  • Going to the next level to transfer knowledge and get others to believe what you believe (12:03)
  • Using new tools to convince and convert (15:53)

Todd will also help you better focus your recruiting efforts by highlight those things that make a team member elite (20:47):

  1. Love what they do and love building relationships;
  2. Remain true to their word;
  3. Constantly Learn;
  4. Innovative;
  5. Coachable; and
  6. Hungry

The host, Scott Rivers, and Todd will also cover bonus content around pivoting to prosper in a time where remote selling is essential. The goal is to make sure your prospects are thinking of you because of the frequency you connect with them and massive value you add.

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About Todd Hartley: In 2010, Todd created WireBuzz to help businesses amplify sales, reach marketing goals, and dominate the competition with video.

While leading digital marketing campaigns for 7 of the largest nationally syndicated talk shows, Todd Hartley knew that something revolutionary was about to happen online. Looking at his analytic databases of 20 million viewers per show, Todd noticed that video vastly outperformed all other forms of web-based media.

And this was back in 2003, way before bandwidth could comfortably handle video.

Today, Todd focuses on staying 2 years ahead of his industry. To share what he’s learned along the way, Todd hosts Video Marketing Mastery, a weekly podcast that is dedicated to helping businesses find success with video.

A leader in internet marketing, he also speaks at marketing and technology conferences on topics such as: Where Google is Going & How To Position Your Business To Profit, How to Leverage Video to Amplify Business Goals, and How To Win The Battle For Consumer Attention & Sell Faster. See Todd’s full list of speaking topics on his personal website.

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CERCA Talent is a full-service Talent Firm with strategic focus in the areas of Life Sciences, Diagnostics, Genomics and Biotechnology.

Our clients choose to work with CERCA because of our deep understanding of the industries that we serve. They continue to work with us based on our knowledge and contacts which lead to amazing service to our clients. By working with the best clients, we are able to support them hiring the best talent in the industry.

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Your host, Scott Rivers, is the Managing Director at Cerca Talent+, a Global Recruitment Solutions firm, where he directs the Diagnostics, Device and Genetics Talent Acquisition activities for the organization. Scott’s background as a recruiter, search firm owner and industry sales and marketing director, gives him an inequitable advantage in today’s talent market. Regarded as an expert in Talent Acquisition and Employment Technology, Scott has consulted some of the largest companies in the world on how best to implement talent acquisition strategies into daily practice.

Scott’s past experiences include senior sales and marketing roles at global organizations including Bayer AG and Johnson & Johnson. His last industry position was the Global Director of Oncology Marketing at a Johnson & Johnson Company. There, he was responsible for all upstream and downstream marketing activities pertaining to the molecular oncology products of the organization.  Report this

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Scott Rivers

Helping clients acquire top talent for peak performance in the fields of Oncology, Genetics, Diagnostics and Life Sciences

In this third installation of our podcast series (watch on YouTube now), you will enjoy the insights of a digital wizard and dynamic speaker who has proven himself able to see around the corners to the future of effective commercialization. Todd Hartley is the go-to advisor for celebrities, world leaders and enterprise businesses that need to develop sales ready leads and acquire new customers in an attention economy.

While leading digital marketing campaigns for a few of the largest nationally syndicated talk shows, Todd saw something revolutionary was about to happen online; he recognized video vastly outperformed all other forms of web-based media. Embracing that power early on, Todd has spent the last decade mastering video marketing. Today, Todd focuses on staying years ahead of his industry.

To share what he’s learned (and learning) along the way, Todd hosts Video Marketing Mastery, a weekly podcast that is dedicated to helping businesses find success with video. A leader in internet marketing, he also speaks at marketing and technology conferences on topics such as: Where Google is Going & How To Position Your Business To Profit, How to Leverage Video to Amplify Business Goals, and How To Speed Up Sales Results.

#WednesdayWisdom

#BioinformaticRecruiter

#TalentTalks

Scott Rivers

Scott Rivers

Helping clients acquire top talent for peak performance in the fields of Oncology, Genetics, Diagnostics and Life Sciences

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