At a time when your outside salespeople are locked away and not able to use the skills that they have been trained on since they started in their profession, Brynne Tillman is here to provide us with a solid methodology that will Convert your Connections to Conversations!
Brynne is the founder of Social Sales Link, where she is responsible for training professionals on the ways to grow their business by leveraging the power of LinkedIn. As I started this podcast, Brynne took charge immediately and explained where she would bring the most value. That’s what she always wants to do… Bring Value, and she does not disappoint in this recording.
Are you a Master of the Ask to Offer Ratio? Keenan talks about this in his book Gap Selling, and Brynne gives us the roadmap for providing a compelling message that allows for MORE conversations. How do you begin to increase your sales or at least increase your conversations with your target audience? Start with this… Bring More Value!
In our talk, Brynne highlights these keys to exceptional remote selling in the new attention economy using LinkedIN:
1. Build a Buyer Map that helps you focus on the customer (6:00)
2. Recognize that 74% of buyers today choose the rep that FIRST ads value and insights (12:58)
3. Build a LinkedIN profile that sells (16:56)
4. Don’t go Dark (24:34)
5. Invest in Cadence tools (32:21)
6. Do Use Video (34:06)
7. Lead well into the new selling styles (40:01)
𝙈𝙪𝙨𝙩 𝙨𝙚𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩: while so many people are desperately following the Connect ->Pitch mentality (Brynne calls this the Social Pandemics <LOL>) using social media today, Brynne walks us through the 5 Key Points to Content that you MUST follow if you want to truly engage your audience (12:58):
1. You need to resonate with your buyer
2. You need to create curiosity
3. Teach them something new
4. Get them thinking differently than their current state
5. It needs to lead to your solution
Want more about those points, Brynne gives specific examples for each in our show.
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As always, I recommend that you connect with Brynne on LInkedIn. You don’t want to miss out on her content.
You can find her here: https://www.linkedin.com/in/brynnetil…
Want to learn more about Brynne or gain access to her free training, you can visit her at www.linkedinlibrary.com or you can find her at her company page which is https://socialsaleslink.com/
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If you haven’t connected with Scott, please connect with him on LinkedIn. You can find him here: https://www.linkedin.com/in/scottrivers/
Lastly, please check out our latest book on The Art of Hiring A Players. You can get this awesome resource for free by going to this link: https://cercatalent.com/hiring-a-play…
Cerca Talent: https://www.cercatalent.com/
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