Today’s guest is Chris Walker! In this episode, we will share with you how to adjust your thinking around demand marketing, amplify sales success by becoming buyer centric and avoid using politics and feelings to establish your marketing cadence. The idea is to ensure you have the most effective future focus and are making the changes essential to increase sales, improve marketing and enhance performance in this attention market by getting away from vanity metrics and focusing on what really matters – the customer.
Chris has spent the last six years of his career perfecting the processes at rapidly growing early- and growth-stage companies to help them optimize their revenue model. The final product – his Revenue Engine Optimization formula – is a unique combination of Revenue Operations, Growth Marketing, and Buyer Enablement, which has been proven to accelerate business growth and new customer acquisition with a focus on pipeline velocity.
Entering the professional world as a biomedical engineer, Chris thought he would spend the rest of his working days creating and building products that made a difference in people’s health. He learned, in that work, you really have to give the people what they want, and he has very effectively parlayed his passion for process and metrics that matter to marketing success.
Our discussion will help you optimize your company’s focus and the marketing and operational performance of your organization. This high intensity, insight rich podcast focuses on:
- How Chris began to realize marketing is the key (4:15)
- How to start to optimize marketing for the right things (6:16)
- What to do now that sales is stuck without F2F (12:13)
- Step one to drive demand (13:50)
- How to really use a webinar (15:15)
- How to make the marketing strategy customer centric (21:37)
- What really is the next level in next generation marketing (27:27)
- How to stay sharp (37:24)
Chris will also help you better focus your recruiting efforts by highlight those things that make a team member the kind of peak performer you want on your team (39:32):
- Are they good people?
- Can they earn immediate trust?
- Do they also match our customer profile?
- What intangibles do they bring to enhance the team?
- Game changer who is not just going through the motions
If you have not already, please take the opportunity to connect with Chris on LinkedIn, and please let him know that you heard this on the Talent + Talks Podcast with Scott Rivers.
Links from Today’s Podcast:
Chris’ LinkedIn Profile: https://www.linkedin.com/in/chris-walker-41597028/
Chris’ Company: https://refinelabs.com/about-us/
Also, if you haven’t connected with Scott, please connect with him on LinkedIn. You can find him here: https://www.linkedin.com/in/scottrivers/
An extension of your internal team
Chris built Refine Labs to help companies experiment with, prove, and adopt progressive marketing techniques. Their core marketing offering has been shaped, iterated, and battle-tested over the last 7 years in B2B companies ranging in revenue from $2MM to $50MM. His team’s results are consistent and span across industries including medical devices, industrial, scientific, and health/wellness. They carefully choose only to work with companies that we expect will see immense benefit from our work – if not best equipped to help you, they will find you a partner who can.
Chris is on a journey at Refine Labs to help companies optimize their revenue model. He has spent the last six years of his career perfecting the process at rapidly growing early- and growth-stage companies. The final product, his Revenue Engine Optimization formula, is a unique combination of Revenue Operations, Growth Marketing, and Buyer Enablement, which has been proven to accelerate business growth and new customer acquisition with a focus on pipeline velocity.
His Tech Stack: Hubspot | Salesforce | Metadata.io | SEMRush | Cloudflare | Wistia
Chris’ Areas of Expertise:
+Go-To-Market Strategy Design
+Social & Content Strategies
+Attribution, Insights & Analytics
If you or your company are ready to take your marketing results to the next level, contact him using the information above.
CERCA Talent is a full-service Talent Firm with strategic focus in the areas of Life Sciences, Diagnostics, Genomics and Biotechnology.
Our clients choose to work with CERCA because of our deep understanding of the industries that we serve. They continue to work with us based on our knowledge and contacts which lead to amazing service to our clients. By working with the best clients, we are able to support them hiring the best talent in the industry.
Your host, Scott Rivers, is the Managing Director at Cerca Talent+, a Global Recruitment Solutions firm, where he directs the Diagnostics, Device and Genetics Talent Acquisition activities for the organization. Scott’s background as a recruiter, search firm owner and industry sales and marketing director, gives him an inequitable advantage in today’s talent market. Regarded as an expert in Talent Acquisition and Employment Technology, Scott has consulted some of the largest companies in the world on how best to implement talent acquisition strategies into daily practice.
Scott’s past experiences include senior sales and marketing roles at global organizations including Bayer AG and Johnson & Johnson. His last industry position was the Global Director of Oncology Marketing at a Johnson & Johnson Company. There, he was responsible for all upstream and downstream marketing activities pertaining to the molecular oncology products of the organization.