“I trust you.”
For many of us, these words are something abstract — a rather fluffy, sometimes fuzzy thing. Yet, trust is not some soft, ethereal or elusive quality you either have or do not. Rather, trust is a pragmatic, tangible, actionable asset that must be developed, and you can create it much faster than you might believe possible. This is important, as transcendent values, like trust and integrity, literally translate into profits and prosperity in whatever way you count real value.
In the end, we only work with those we know, like and TRUST. When you trust others, you feel assured in their abilities to do something or to remain true to and steadfast in a partnership. When you trust a brand or a product, you see it as reliable and dependable.
Simply put, trust is confidence. It is the ability to depend on the integrity, strength and skill of another to perform as promised and keep us informed of all those things that will impact our success. When you trust people, you have confidence in them, in their integrity and their abilities. You know when they say, “I will”, they do.
Every brand today, whether that be a company or and personal brand, should be seeking to build trust and become top of mind when individuals consider choices about who and what they can depend on….That depends on what you are communicating to the marketplace, and in every way. Message your brand well, through action, speech and in print, and you will rise to the top. Fail to do so, and you fail to invest in the future, or worse, rob yourself and your company of the best possible future you might otherwise create.
Trust affects everything
It significantly impacts every relationship, every work project, every communication, every business venture, and every effort in which we are engaged, every day. It changes the quality of every present moment and alters the trajectory and outcome of every future moment – both personally and professionally.
While corporate scandals, office politics, politics in general, terrorists’ attempts to disrupt our lives, broken relationships, and people just flat out behaving badly have created low levels of trust on almost every front, let us accept the ability to establish, grow, extend and even restore trust is not only vital to our personal and interpersonal wellbeing, it is the key to success in this new innovation economy.
Rather than focusing upon recovering from the devastating consequences of mistrust and deception, we benefit greatly through the development of impeccable character, strong moral fiber, transparency in every motivation and unshakeable confidence in producing sustained, superior results. In every situation, nothing moves quite as fast as the speed of trust. Accelerating trust is something you definitely control.
Everybody wants something different out of each relationship, project and job, accept when it comes to integrity. While we all have different goals, the one thing we all want from everyone is trust. Learning to accelerate trust is a profoundly important skill you must develop and constantly nourish; that is, if you want to achieve your goals quickly, if you want to build an impeccable reputation, and if you want to create a network of believers in your brand.
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